Heather Magidsohn Consulting – A dynamic, full service communications agency

About Us

Heather Magidsohn Consulting (HMC) is a dynamic, full service communications agency highly specialized in Public Relations, VIP Engagement and Marketing Services for both established and emerging fashion, accessory and lifestyle brands.

Principal Heather Magidsohn founded HMC in 2009, after a long history working with Italian luxury houses including Dolce & Gabbana, Fendi, Missoni, and many more. Given this background, each brand we work with – even if more aspirational in nature – is assessed through a luxury lens and positioned in the proper way to net the attention and attraction of their particular consumer base.

We craft strategic, individualized campaigns for clients that assess their brand DNA and amplify their most marketable assets, helping them cut through the clutter of today’s marketplace. Our seasoned team develops creative solutions that ensure high impact results, generating increased brand awareness to consumers, celebrities and industry tastemakers—ultimately increasing our clients’ bottom line.

At HMC, we pride ourselves on our detailed client service and our ability to offer an “in-house like” approach that is unparalleled. Our accessibility, combined with our creativity, rich network and proactive mindset, give our clients a competitive advantage they rely on season after season.

Services

Public Relations

VIP Engagement

Marketing

Traditional Media Relations
Securing product placement in national and regional print outlets, in addition to broadcast media. We leverage our solid media relationships on our clients’ behalf so they can feel the power of PR.

Feature Pitching
Establishing brands via larger editorial features that tell their individual story. This creative pitching helps us command attention for the brand and cement its unique position in the marketplace.

Digital Services
Delivering online media results, influencers engagement, and social media advisory services that create a strong online presence across multiple platforms that ultimately increase click-through rates and purchases.

Product Placement
Engaging notable talent for placement opportunities ranging from red carpet events to personal appearances. We’re connected coast to coast but our LA based location allows us to service these needs in the most effective manner.

Product Seeding
Strategic seeding efforts that seamlessly integrate product into the everyday lives of talent. We have a keen understanding of a VIP’s style and present gifting offers in line with their aesthetic – increasing likelihood of placements.

VIP Public Relations
Our PR background informs our process of connecting VIP placements to PR results, by securing photo credits and features in print and online media, thereby alerting consumers on how to shop their favorite style star’s look.

Brand Strategy – Creative Development and Positioning
Aiding clients in a thoughtful process of brand discovery, to achieve a compelling identity and voice, solidify their individuality in their specific space, and inspire their audience in an authentic way.

Strategic Partnerships
Utilizing relationships with our extensive sphere of industry influencers to connect clients to brand-appropriate opportunities that meaningfully elevate their profile and create value by growing brand recognition and overall sales.

Events
Managing events from concept to execution for product launches, store openings, stylist and media presentations, influencer meet and greets, and fashion shows (front and/or back of house services, seating, and more).